What is consumerism?
Consumerism is defined as continuous conspicuous consumption of goods and services as a means of happiness. Too often does society place value and success upon material goods.
What is Curb The Splurge?
Curb The Splurge is an online campaign run by Melissa Kuok for the course MDIA3005 at The University of New South Wales. The purpose of Curb The Splurge is to challenge the idea of excessive consumption as being essential to an individual’s long term happiness. The campaign aims to discuss consumerism in contemporary society, in hopes of triggering self-awareness in the audience. The campaign wants to encourage the audience to question their own daily purchases, the reasons behind why they purchase and demonstrate alternative ways to consuming and spending their time.
How can you get involved?